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DoctorBase
I just had a quick tutorial on another online marketing service called DoctorBase. It is linked below. The focus of DoctorBase is not neccesarily to get your practice web site high on the Google...
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Online Forum for a Dental Practice Website?
The link below is to a dental practice marketing website. Web forums or user discussion boards can be very powerful tools to create customer involvement. However as Jonathan Fashbaugh points out in the...
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Who Owns the Data?
Hmmm, does that mean a dentist is in violation if he/she uses the video camera to record a patient testimonial and puts it on a dental practice website? …something very important, that the vast...
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Sesame & Inc.
Sesame Communications, has been named to the fifth annual lnc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. Congratulations. Sesame is one of my favorite dental...
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Three Clicks or Less
As a general rule anyone using your web page should be able to find what they are looking for in three clicks or less. There are several vital items patients are looking for and several vital items you...
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Improve Your Website With A/B Testing
American Express Open Forum: Start small. Youve got to walk before you can run. Start by testing small visual changes on your site. After all, sometimes the biggest conversion gains come from tweaking...
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Be Careful, that YouTube Video Could Land You in Hot Water
New Dentalcompare article: …that his board had reviewed a number of cases where one dentist filed a complaint against another based on a YouTube video. via Emmott on Technology: Be Careful, that...
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New Google Search Results Pages
A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to...
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Google+ the Second Most Popular Social Media Platform?
HT Susan Richardson from Sesame Communications There’s been a huge shift in the social media landscape. It’s no longer the duopoly that we’ve assumed it was for so long. The third big social media...
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Tablets Drive More Web Traffic than Smartphones
From Sesame Communications: Adobe’s data suggests tablet use patterns make it a more likely PC replacement than the smartphone. For example, when people browse the web via a tablet, they visit 70% more...
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13 Ethical Ways to Increase Your Site’s Search Traffic
From Mashable: We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here’s what they had to say:...
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Financial Reminders
From the Sesame Communications GPS (Guide to Practice Success) In addition to appointment reminders, automated reminders have many other uses. These tools allow your practice to automatically send...
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Are You Net Savvy?
In case you missed it: This Dentalcompare article from May. Are you net savvy? Take this quiz to determine your online footprint… The quiz has two purposes. The first of course is to give you a score...
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Websites that Work
If the only thing your web site is designed to do is to attract new patients then people have the need to visit the site exactly one time in their entire lives. Good web sites provide both information...
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Facebook Fraud Video
WOW very interesting and a must watch for any dentist using Facebook
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How do Patients Find You?
Two thoughts: Word of mouth or in other words a personal referral is still the way most people find a dentist. Contrary to what some web sellers are telling us the population does not generally find a...
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Online Ratings
Online reviews are the new word of mouth. 62% of patients find a new doctor with online reviews 19% of patients validate a tentative selection 19% of patients evaluate existing doctor
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5 Must-Ask Questions for SEO
From Naomi Cooper: Question 1: Do they guarantee your website will rank number one on Google? If they do, run the other way. A true SEO expert should clearly explain that it is impossible to make such...
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Organic Results
No one really knows the exact process Google (or any other search engine) uses to deliver organic results. At best they are making educated guesses based on observations. Many web companies claim to be...
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